Anderson, Chris. “How to Give a Killer Presentation.” Harvard Business Review, June 2013, hbr.org/2013/06/how-to-give-a-killer-presentation.

In this Harvard Business Review article, Anderson (the curator of the TED conference series) “shares five keys to great presentations”: framing your story, planning your delivery, working on stage presence, planning the multimedia, and putting it together. Not only does Anderson use his extensive first-hand experience with TED Talks to frame these lessons, but he also introduces his audience to a diverse array of available approaches based on their comfort level, purpose, and presentation space.

Bhattacharya, Joydeep. “9 Examples of Storytelling Marketing to Inspire Your Next Campaign.” Single Grain, Oct. 2021, singlegrain.com/content-marketing-3/7-examples-of-storytelling-content-you-can-use-in-your-marketing-campaigns/.

In this Single Grain article, Bhattacharya investigates the key elements of effective storytelling marketing. Firstly, Bhattacharya explains five principles of good storytelling:

Choose a relatable main character
Put the best elements in the beginning of your story
Create “conflict”
Understand the relationship between listening and telling
Keep your story authentic

Then, Bhattacharya examines nine examples of effective storytelling marketing through the lens of these principles, drawing examples from a variety of different marketing channels.

Booker, Bel. “12 Top Storytelling Marketing Examples: How Brands Tell Stories.” Attest, 19 Sept. 2019, askattest.com/blog/articles/12-top-storytelling-marketing-examples.

In this Attest article, Booker explores the concept of storytelling marketing—”using a narrative to communicate a message”—and several contemporary examples of modern-day narrative-based ads. For each multimodal example, Booker gives contextual information about the marketing campaign, its relative success, and the narratives informing it. Finally, Booker provides her audience with linked videos of each cited advertisement so her readers can witness storytelling marketing first-hand.

“Defining Narrative and Story in Marketing.” Campaign Creators. 2 Oct. 2016, campaigncreators.com/blog/narrative-and-story-for-marketing/.

This article from Campaign Creators defines “narrative” and “story” in the context of marketing, followed by an exploration of how these two elements can be harnessed to enhance marketing strategies. After examining these terms at a theoretical level, this article then investigates Apple as a concrete case study; Campaign Creators specifically examines how Apple frequently (and effectively) uses narratives and storytelling to create its marketing campaigns.

“10 Ways to Convert More Customers Using Psychology.” Help Scout.

Combining cutting-edge psychological studies with persuasive business skills, audience analysis, and the utmost readability, this ebook explores ten methods through which businesspeople can more aptly influence/persuade their clientele. This simple, presentation-friendly ebook covers topics as diverse as breaking through action paralysis, constructively identifying/labeling customers and buyers, and managing public image in the face of adversity.

“6 Characteristics of a Successful Brand Ambassador.” Indeed, 4 Feb. 2020, indeed.com/career-advice/career-development/successful-characteristics-brand-ambassador.

“Brand ambassadors are an important part of the formula companies and organizations use in order to help build a solid brand identity and reach consumers on a consistent basis. This technique humanizes branding and establishes a relationship with consumers on a level that other strategies such as slogans or product placement cannot. In this article, we’ll explain what a brand ambassador is and explore what you can expect if you want to become one.”

Stewart, David. “4 Types of Marketing Plans and Strategies.” Branding Strategy Insider, brandingstrategyinsider.com/4-types-of-marketing-plans-and-strategies/.

In this Branding Strategy Insider article, Stewart gives a concise overview of “four basic types of marketing plans and the types of investments and activities associated with each”:

Market penetration strategy
Market development strategy
Product development strategy
Diversification strategy

According to Stewart, these four marketing strategies correlate with the four strategies for business growth identified in Ansoff’s 1957 Harvard Business Review article. Furthermore, “the strategies are defined by whether the focus is on new or existing products and new or existing markets.”